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Connect TikTok so your agent can work with your TikTok Ads account: replying to ad comments, receiving leads from Instant Forms and direct messages, and, once TikTok approves it, answering business messages. You can also connect your own TikTok account so the comments and mentions on your videos reach your Comments inbox.

What you will get

One TikTok screen per agent that tells the truth per capability. Ads comments, messages, organic comments, mentions and leads each show their own status: connecting TikTok Ads never turns on a capability that TikTok has not approved.
1

Open TikTok in Integrations

Go to Settings → Integrations → TikTok. Select Connect an account and choose the agent that answers this account. The TikTok Ads account section shows whether TikTok Ads is connected for this agent.
2

Connect TikTok Ads

Select Connect TikTok Ads, sign in to TikTok for Business, and choose the advertiser accounts this agent may use. Back in Eva, the Permissions and health section lists each connection with its status.

Connect your TikTok account

Comments and mentions on your own videos come from your TikTok account, not from TikTok Ads. The Your TikTok account section connects it separately, and each part shows its own status: Organic comments and Mentions.
1

Connect the account

Owners and admins select Connect TikTok account and sign in with the TikTok account whose videos you want to answer. Back in Eva the account appears as Selected for this agent. If you connected more than one, choose Use this account on the one this agent should use.
2

Wait for TikTok, then check access

Connecting is not enough on its own. A row shows Waiting on TikTok until TikTok approves that access for Eva. After the approval, select Check access: Eva reads your account once with the current permission, and the row turns Ready only if that read works. Organic comments need at least one video posted on the account.
3

Answer from the Comments inbox

Once Organic comments is ready, its comments appear in the Comments inbox labeled TikTok account. Ready means Eva can read them; replying and hiding also need TikTok’s permission to manage comments. Until TikTok grants it, the thread says replies are not available and offers no Hide. Eva can hide a comment, but it never deletes or unhides TikTok comments. To let Eva reply on its own, turn on Automatic comment replies in the same section; it starts off.
Mentions are posts where someone else tagged your account. They appear as TikTok mentions and are read only: there is nothing of yours to reply to or hide. TikTok only shares mentions with a TikTok Business account that has Advanced Access or Verified Business status; without it, Mentions stays unavailable while organic comments can still work. Business messages (direct messages) and TikTok Shop are separate approvals from TikTok. Connecting your account for comments does not turn them on. To stop, select Disconnect on the account. Eva removes its access right away and asks TikTok to remove it too; if TikTok has not confirmed, the account says so and Try again asks once more.

Set up leads

Leads from Instant Forms and from direct messages reach your CRM through the Leads section. Each source is set up on its own and stays Waiting on TikTok until TikTok verifies it.
1

Choose the source

In Leads, select Set up next to Instant Form leads or Message leads. Pick the TikTok Ads connection (only when you have more than one), then whether the leads belong to an Advertiser or a Form library. Instant Form leads also need the Page ID of the form that collects them; both ids are in TikTok Ads Manager.
2

Copy the webhook address

After Save, Eva shows the webhook address once. Select Copy and paste it in TikTok as the webhook for that lead source. If you lose the address, select Change to generate a new one.
3

Verify

Once TikTok has saved the webhook and approved lead access, select Verify. The row changes from Waiting on TikTok to Ready.
TikTok Leads section: Instant Form leads and Message leads rows with Verify, Change and Remove, and one recent lead marked Received.

The Leads section with both sources configured and waiting for TikTok, and the first lead received.

Recent leads lists what TikTok delivered. In CRM means the contact and, when a routing rule applies, the opportunity exist; Open opportunity takes you there. No contact details means the form had no usable email or phone, so Eva kept the lead visible without inventing a contact.

Where leads go

Leads follow your routing rules: in Pipelines, then Lead routing, the TikTok source appears next to your other channels, and you choose the funnel that receives it. Without a rule, Eva creates the contact only.

If something looks stuck

  • The row says Waiting on TikTok: Eva has everything it needs; TikTok has not verified the source yet. Save the webhook in TikTok, wait for TikTok’s approval, then select Verify.
  • TikTok Ads is connected but messages are not available: business messages need a separate approval from TikTok and a TikTok Business account. The Messages section shows the exact state.
  • Your TikTok account is connected but a row is not Ready: read the row. Waiting on TikTok means TikTok has not approved that access yet; after it does, select Check access. If it asks you to post a video, post one on the account and check again.
  • A reply says Eva couldn’t confirm whether TikTok published it: your text stays in the box, also after you reload the page in that tab. Open the post on TikTok and check whether the reply is there before doing anything else; Eva does not check it for you yet. Sending that same reply again from the same box, to the same comment, publishes it at most once. A different text, another comment, another browser or tab, or a reply you write again after it was confirmed is a new reply.
  • To stop receiving leads from a source, select Remove on that row. Leads already in your CRM stay where they are.