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Connect Instagram so your agent replies to the direct messages on your professional account, without you having to watch the app.
Before you start, your Instagram account must be a professional account (business or creator) linked to a Facebook page. In Instagram, go to Settings → Messages and turn on “Allow access to Instagram messages in Inbox.” Without it, the connection completes but messages won’t arrive.

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Connect your account

1

Open your agent's channels

In the sidebar go to AI Agents, open your agent, and click the Channels tab.
2

Start the connection

On the Instagram card, click Connect Instagram.
3

Authorize with Meta

A Meta window opens. Sign in with the Facebook account that manages your Instagram and accept the permissions.Secure Meta window to authorize the connection
4

Choose your accounts

If you manage several accounts, pick the ones you want to connect and confirm. The window closes and your accounts appear in the list.

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Confirm it works

Each connected account shows its status. When it reads Working, it’s ready. To check, send a direct message from another Instagram account and watch your agent reply.
Only a workspace administrator can connect channels. If you don’t see the button, ask an administrator to make the connection.

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Good to know

  • The 24-hour window. Just like WhatsApp, Instagram only lets you reply within 24 hours of the customer’s last message.
  • If a channel reads Action required, something changed in Meta. Go to Common issues to fix it.