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Connect Instagram so your agent answers the direct messages of your professional account, without you having to watch the app.

What you will get

Your Instagram account left connected to Eva, with message access turned on. A live test will confirm that your agent receives and answers a direct message.

Requirements

  • An Instagram professional account (business or creator), linked to a Facebook page
  • Administrator access to that Facebook page
  • The owner or administrator role in the Eva workspace. Other roles see the connection, but cannot create it

Connect your account

1

Open your agent's channels

In the sidebar go to AI Agents, open your agent and go to the Channels tab.
2

Open the Instagram screen

On the Instagram card, select Connect. The channel screen opens.
3

Start the connection

Select Connect Instagram. Eva takes you to Meta in this same tab.
Instagram channel screen with no accounts yet and the button that starts the connection.

The Connect Instagram button, on the channel screen.

4

Authorize in Meta

Sign in with the Meta account that manages your Facebook page, and accept every permission Meta asks for. Eva asks to read and answer Instagram messages and comments, and to see the Facebook pages you manage.
Meta window listing the permissions Eva asks for, with the button to approve them

Meta asks you to approve the permissions. The drawing shows the shape of the window; Meta changes its design from time to time.

5

Choose your accounts

Eva brings you back showing Choose what Eva answers, with the linked accounts already ticked. Untick the ones you don’t want and select Connect.
List of linked Instagram accounts, ticked, with the button that connects them.

Eva asks which accounts to connect.

6

Let Eva take you back

Eva confirms the connection and returns you to the channel by itself. There is no window to close, and your account is now in the channel’s list.
Eva reports Instagram is connected and takes the reader back to the channel.

The connection finished; Eva returns to the channel on its own.

7

Turn on message access

In the Instagram app, go to SettingsMessages and story repliesConnected toolsAllow access to messages.Without this setting the connection completes, but direct messages do not reach Eva.
You can connect more than one account. Once one is connected, the button to add another is Connect another account.
If that option does not appear in the app, do it from the linked Facebook page: open its settings, go to Linked accounts, open Instagram, and turn on access to Instagram messages in the inbox. That path asks for a computer or an administrator with full control of the page.

If permissions were not granted

If Meta says the connection was rejected or names a missing permission, return to the Instagram channel, select Connect Instagram or Connect another account, and start again. In Meta, keep the linked Facebook Page selected and accept every permission it asks for. Eva will name any permission that is still missing; it will never show Meta’s private technical error text.

How to know it worked

Right after connecting, the account reads Test connection, not Working. That is expected and does not mean something failed: Eva only changes the label once a real message arrives and your agent answers it.
Connected Instagram account labelled Test connection, with the button that runs the test.

Just connected: the label reads Test connection and a Test now button appears.

On the connected account, select Test now. A window opens and waits up to five minutes while you send a direct message from another Instagram account. The window ticks off two signals: Message received and Eva replied.
Instagram test window waiting for a message, with both signals still pending.

The test waits for your direct message; both signals are still unticked.

When both appear the test is over, and Done closes it.
The Instagram test confirms the message arrived and that Eva replied.

Both signals ticked: the message arrived and your agent answered.

The account is then left with the Working label and the date it was last verified. If you prefer to repeat the test later, open Account settings and use Test again.
Instagram account labelled Working, with the date it was verified.

After the test: the label changes to Working.

After connecting

  • The 24-hour window. Instagram allows replies within 24 hours of the customer’s last message. Every new message from the customer opens a new window.
  • In Account settings you can turn on Automatic comment replies so your agent answers the comments on your posts.

If something goes wrong

The connection is in place; what is missing is the test. Eva marks it Working only once a real message arrives and your agent answers it. Select Test now and send a direct message from another account.
Something changed on Meta’s side. Select Fix: Eva explains the specific case and offers what applies, such as Open in Meta, Verify connection or Reconnect.
It is almost always message access. Review that setting in the Instagram app, and confirm you sent the message from an account other than the connected one.
Only a workspace owner or administrator connects channels. If the account is already connected and needs attention, use Ask an administrator and Copy message to send the request already written.
If the linked Page belongs to another portfolio or you lost Meta Business access, do not create another Page or portfolio. Follow how to recover Meta Business portfolio access.

Next steps

Connect Messenger

Use the Inbox